Carla Arend is a program manager with the European Infrastructure Software research team, responsible for managing the European storage software and services research service. Arend provides clients with key insight into market dynamics, vendor activities, and end-user trends in storage software and services markets. She is also responsible for the Western European Storage Software Tracker. In addition, she has worked on several consulting projects identifying opportunities in the European storage software and services market and has authored white papers on a range of storage topics. She presents at industry events, sales training, and end-user events. Before taking up her current role, Arend spent five years with the European Software group, where she worked on the Internet Commerce Market Model, conducted security and systems management research, and was responsible for managing IDC's European software trackers. Arend holds a BA in business administration from University of Mannheim and an MSc in business administration and management of technology from Copenhagen Business School, in addition to course work at the Asian Institute of Technology (AIT) in Bangkok.